From Humble Beginnings to Community Cornerstone
Varsity Cleaners began as a small garment cleaning and alterations business in 1930. Originally owned by the Sailor family, Margaret and Alvin Schmidt purchased the company in 1955, they passed it on to their son Craig Schmidt, who passed it on to his sons, Rick and Dennis.
Through the 1960’s, Varsity Cleaners began to establish itself as the dominant cleaner in the area, and eventually decided to diversify into formal wear by purchasing Milroy’s Tuxedos in 1970. Milroy’s currently has locations in Waterloo, Dubuque and Ames.
President & CEO
Varsity Cleaners began as a small garment cleaning and alterations business in 1930. Originally owned by the Sailor family, Margaret and Alvin Schmidt purchased the company in 1955, they passed it on to their son Craig Schmidt, who passed it on to his sons, Rick and Dennis.
Our current President and CEO is Dennis Schmidt, who is also the majority owner of Var-Mil, Inc., the holding company for Varsity Cleaners, Milroy’s Tuxedos, MFWtux (wholesale tux rentals) and Modern Threads Clothing for Men in Dubuque. Dennis began working in the company while he was in high school, after graduation he joined the Army and is a veteran of Operation Desert Storm. After his Honorable Discharge from the Army, Dennis returned to Waterloo and started working for Milroy’s Tuxedos in 1993.
Giving Back Matters to Us
At Varsity Cleaners, community is at the heart of what we do. Through Project Coats, we proudly distribute over 600 coats annually to those in need within the Cedar Valley. Our community spirit extends to supporting local charities and sponsoring various sports teams, from youth soccer to adult volleyball.
Consider Us Your
Trusted Partner in Fabric Care
We eagerly anticipate the opportunity to serve you. Discover the breadth of our services, available at our three locations or through our convenient online pick-up form. Visit us to experience the exceptional care that Varsity Cleaners brings to your fabric needs.
Need Assistance?
Our knowledgeable team is ready to assist you. Contact us or visit any of our locations for personalized service.
Ready to Experience
the Varsity Cleaners Difference?
Explore our comprehensive list of services, visit one of our three locations, or fill out our online form, and we'll take care of the rest – from your house, your office, or any of our convenient locations.
We look forward to the privilege of working with you soon.